Hello Kitty Island Adventure Paper Parade Pride Event Starts 

In 2024, Sanrio and Starblink started a Paper Parade event in Hello Kitty Island Adventure right about when Pride Month began, and now the 2025 installment kicked off on June 13, 2025. It will run until July 3, 2025, and we’ll see both new and returning items to mark the occasion.

As is common for these types of seasonal events in Hello Kitty Island Adventure, you need to head to the Seaside Resort. There will be quests there to kick off Paper Parade. Everything happens in the hub area where all of the shops appear. The idea is to get Paper Crafts from characters for a Paper Parade Float. All of the items appear with a rainbow pattern, and there will also be papercraft kinds of furniture.

Here’s the trailer for this year’s Hello Kitty Island Adventure event happening during Pride month. Some of the items we’re seeing did show up in the past, such as some of the clothing and items like Parade Wings, decorative arches, and paper boxes. There are also a number of new items, like a bed, dresser, mirror, chair, and new clothing items.

The last event marked the return of Under the Sea in May 2025. 

Hello Kitty Island Adventure is available for the Switch, PC, and iOS devices via Apple Arcade, and the Paper Parade event is live during Pride month until July 3, 2025.